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There was a time when the Marvel Cinematic Universe used to generate more than a billion dollars for Disney with each movie. However, that ship has seemingly sailed in 2023, due to a variety of reasons.
Well, one of the primary reasons behind Disney’s steep downfall is probably the studio’s unwavering focus on making woke movies. So much so that it prompted Disney CEO Bob Iger to finally step in and announce that the company would shift its focus to making movies that actually entertain fans, instead of just trying to push a message through it.
Also Read:“There wasn’t enough supervision on set”: Bob Iger Blaming Brie Larson’s The Marvels Bombing on the Pandemic Rather Than Bad Writing is a New Low
Bob Iger’s Statement Meets With Heavy Criticism From Fans
Bob Igerwas initially appointed as the CEO of Disney in 2005 and fulfilled the duties until 2020. He took over the company’s creative endeavors for two years before once again assuming his CEO role in 2022.
However, in his second term as Disney’s CEO, Iger hasn’t seen a lot of success, as of yet. He ended up blaming the people who took over his job for two years, as the ones who deserved to be blamed for the company’s lack of focus. The 72-year-old’s statement was posted in a recent tweet by Discussing Film.
Bob Iger says creators at Disney have lost sight of what their jobs should be, entertain first, not messages.
He adds that stories infused with “positive messages for the world” can be great but that it shouldn’t be the primary job.
(Source:@sherman4949)pic.twitter.com/h7qKyqJE05
— DiscussingFilm (@DiscussingFilm)August 13, 2025
As evident from the statement, Bob Iger wants Disney to go back to creating films that do not primarily focus on sending out woke messages. At the same time, Iger’s controversial statement was met with some negative reactions from fans.
I think Bob Iger, and Hollywood in general, has forgotten that the best stories are told from relatable human experiences. A few examples:
Lion King – responsibility, redemption, and our role in the circle of life
Mulan – bravery, self-discovery, and challenging societal norms…
— Gubjub 👀 (@gubjub67)June 05, 2025
Seems like the South Park episode is happening irl lmao
— ISO Wrestling (@italkwrasslin)July 04, 2025
The switch up is crazy when u start losing money!! 🤣🤣🤣
— Van (@vanman_1000)July 23, 2025
Just make good movies. Quality has been the biggest issue at Disney for the last 3-5 years.
— RJ (@ResonantJustice)Jun 15, 2025
South Park broke him. 🤣pic.twitter.com/mMQMqs122Y
— Thor Odinson (@Thor_Odinson)August 25, 2025
Creators?! The right word is “Executives” punk
— ＣΛＴΞＳ (@WillCates44)July 10, 2025
A fan on Twitter made some excellent points in a long response to Iger’s statement. The fan pointed out that some of the best movies released under the banner of Disney, such asThe Lion King, Mulan, Hercules,and more, were an immense success due to narrating the story from relatable human experiences.
Keeping that in mind, making movies about sensitive issues can certainly prove profitable if done correctly. However, the biggest issue for Disney right now is the lack of creativity in their projects.
On top of that, the creative teams working on these films are now being forced to adhere to several rules set up by the woke culture. It takes away the team’s creative freedom as they are forced to work inside a confined box.
Also Read:“I don’t want to apologize for making sequels”: Disney’s CEO Bob Iger’s Unapologetic Comments on Sequels Frustrates Fans
Bob Iger is Stepping Down as the CEO of Disney
While Disney saw new heights under the leadership of Bob Iger, a change of leadership is probably required at the company right now. Over the last few years, Disney has had multiple flops, such asAnt-Man and the Wasp: Quantumaniaand, most recently,The Marvels.
Although there’s a chance that Disney can get back, they still won’t have their current CEO in the company for long.
It has been confirmed by Bob Iger himself that he will be stepping down as Disney’s CEO in 2026. Keeping that in mind, Iger has a little over two years to get the company back on track. Will he succeed in doing that? Only time will tell.
Also Read:“I know where people fall through the cracks”: She-Hulk Star Tatiana Maslany Risks Future MCU Appearance After Joining Forces With Mark Ruffalo to Fight Ignorant Disney CEO Bob Iger
Aikansh Chaudhary
Articles Published :165
Aikansh Chaudhary is an Entertainment/Anime writer for FandomWire with over five years of experience covering the latest movies, TV shows, and sports buzz. In his free time you’re able to find him playing basketball, soccer, watching anime, or asleep. Throughout his career as a writer, he has published more than 5000 articles.Aikansh’s work has been featured on numerous reputed websites such as CBR, Sportskeeda, Essentially Sports, Fadeaway World, and more.
