Riot Games takes LCS into “new era” with North American league rebrand
Riot Games have unveiled a league-wide rebrand for their flagship North American competition, the League of Legends Championship Series, in a bid to push the LCS into a “new era” following a number of superstar retirements.
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The League of Legends rebrand includes a new purple logo, reworked on-stream overlays, and a promise from Riot Games: after the “end of an era” withnailed-on superstars like Søren ‘Bjergsen’ Bjerg and Yilliang ‘Doublelift’ Peng retiring, the LCS wants to ‘start fresh.’
That revamp comes with a new focus on the competition’s best rookies.
Team Liquid’s bot laner Edward ‘Tactical’ Ra —2020’s Rookie of the Year— is front and center in thebright new rebrand video, as are other young stars like TSM jungler Mingyi ‘Spica’ Yu and 100 Thieves’ Victor “FBI” Huang.
The league’s newly-announced 2021 rebrand also brings in two new mottos for the flagship North American competition: “Made by Many” and “All for the Game.”
The LCS brand overhaul comes just a month after Riot pulled the trigger on a number of huge changes for the League of Legends competition as well. These includedscrapping the controversial Spring split, and a new preseason “Lock In” tournament.
This is the second rebrand Riot has shipped in as many weeks; League of Legends Champions Korea (the LCK) also recentlyunderwent a similar overhaul. The Korean revamp was also touted as a “new era” for the newly-franchised LoL competition.
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Now that the LCS rebrand has been ticked off, Riot is expected to begin the hunt for a single-platform broadcast deal for the North American league. Potential suitors may include YouTube, Twitch, and Fox-backed Caffeine.
Looking to catch up on all the League of Legends offseason action? We’ve run a comb through all the confirmed 2021 rosters, and come up withthe biggest winners & losersfrom the LCS and LEC free agency windows.
The LCS returns on Friday, Jan. 15 with the preseason “Lock In” tournament.
