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Kevin Feige has been heading Marvel Studios for a very long time now and his mind is responsible for a lot of what the Marvel Cinematic Universe is at the present moment. The success that only a part of Phase 4 has seen was the last thing he had been expecting and even the most successful movies of the phase had been easily surpassed by James Cameron’sAvatar: The Way of Water.
The global earnings that a lot of the MCU’s Phase 4 made were destroyed by theAvatarsequel in only one week. This only proves as to how Kevin Feige and his team need to up their game in order to compete with other franchises if not the DC Universe which is now being headed by James Gunn.
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Avatar 2 Crushes Kevin Feige’s Plan For The MCU
There were many projects that the Marvel Cinematic Universe gave out that were massively underwhelming if not disappointing. Movies likeDoctor Strange in the Multiverse of Madnesswere all over the place and had been struggling with an imbalance of power dynamics. Certain Disney+ shows likeShe-Hulkgot a huge negative response, making it questionable whether or not there would be a second season.
Movies that did do well, likeBlack Panther: Wakanda Foreverwhich did well at the box office have also been easily surpassed byAvatar: The Way of Water,proving just how underwhelming the current phase had been for the fans. While there had been some TV series that won the audience in an instance likeMoon Knight, Loki,andWandavision;it was not enough for the faith that people had in the MCU to be reincarnated. The sequel forAvatarhas already made $1 Billion globally, crushing every MCU movie released in the fourth phase.
It becomes difficult when certain factors come into play. The only movie in Phase 4 that made over $1 Billion wasSpider-Man: No Way Homeand that too in 2021. What used to be an easy task for the franchise became impossible in 2022 as no movie surpassed that target. ForAvatar: The Way of Waterit took merely a week to overthrow the entire MCU Phase 4 and it might soon enough dethrone the thirdSpider-Manmovie as well.
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Kevin Feige Has A Task And Expectations To Live Up To
Amongst the multiple projects that have been announced in the upcoming phases, Marvel has decided to slow down their pace and choose quality over quantity. This was the exact opposite of what Phase 4 had been following. While movies likeSpider-Man: No Way Homeare yet to be surpassed, it only shows what fans have been looking for in the MCU.
Phase 5 was similar to the fourth phase in terms of quantity. This has recently been changed taking into view the response that the fans had given. Movie screenings in the theatre have been limited since the pandemic hit and the audience has been very selective as to which film they wish to see. If movies as highly anticipated as that of the MCU continue to disappoint, it would not be a rising future for Marvel Studios andKevin Feige. Especially considering how completing with non-superhero franchises had never been a problem for them before.
Avatar: The Way of Wateris currently available to watch in theatres.
Also Read:“The MCU Should Have Ended at Endgame”: Marvel’s Boss Kevin Feige Trolled For Including Tatiana Maslany’s She-Hulk in the New Avengers After a Disastrous Phase 4
Source:Twitter
Adya Godboley
Anime Content Manager
Articles Published :1879
Adya Godboley is the Anime Content Lead at FandomWire with over 1800 published articles. She is a Rotten Tomatoes-certified critic with a background in literature. From The Case Study of Vanitas to Omniscient Reader’s Viewpoint, her anime knowledge is one she’s gathered with years of experience. She also enjoys Marvel, DC and Superhero media with her works having been recognized by prominent figures such as Dwayne Johnson, Abby Trott and the Blood of Zeus creators.
