EA SPORTS set to sponsor La Liga ahead of EA FC launch in 2023
For the first time in 30 years, EA SPORTS’ FIFA franchise is undergoing a bit of a drastic overhaul. The upcoming release of FIFA 23 will be the final game to don the FIFA name as EA is ending its agreement with Football’s governing body.
If you’ve been living under a rock, don’t worry, that doesn’t mean that the marquee football games will be going away. Instead, EA will release the games with a brand-new name – EA SPORTS FC – and they’ve already secured plenty of licenses to keep the authentic feel of things.
EA SPORTS set to sponsor La Liga from 2023/24 season
As per the Spanish newspaper’s report, EA SPORTS will replace Santander and take over the naming rights of the league, with a five-year deal reported to be in the region of $205 million.
EA will also reportedly work with La Liga on content for fans, but there are no concrete details on what that will mean for the game. We suspect things like localized game covers, which we’ve seen in previous years, may make a return on that front, as well as every La Liga stadium being available in-game.
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As noted, La Liga is also one of the leagues that EA have secured authenticity rights for when they pivot to EA SPORTS FC, so we’ll see the in-game presentation and other aspects of that remain for the foreseeable future.
