$10m Monaco Esports deal is just the start of Finest’s expansion

$10m Monaco Esports deal is just the start of Finest’s expansion

Mark Klein, chairman of the board at Finest, spoke with Dexerto about the Israeli organization’s ambitious plans for Monaco and how they’re looking to make a return on their investment.

Monaco’s underlying potential

Big hirings and future plans

Klein cites Latin America and Southeast Asia as two regions he has his eyes on. As an international organization with ambitions that stretch far beyond the confines of Israel, Finest aim to build stronger competitive rosters and a team of content creators that a dedicated fanbase can rally around and cheer on. “I want people in the Philippines rooting for Finest as I want people in Brazil rooting for Finest,” he says. “It’s important to me as far as who we are as an esports organization, the players that we have, and the fanbase that we’re communicating with. “We are keeping our eyes and ears open for new players that might take us to the next level. Our Valorant girls’ team, for example, was important to me, having a daughter and being a brother to two sisters, and respecting women in general. The metrics show that close to 50 percent of gamers are women. And they’re incredibly underrepresented. And I look at my 11-year-old and I want to have people that she can be inspired by and can aspire to be. “I felt it was a really important message that being a tier-one team is less important than representing girls.” Time will tell if Finest will be successful in their strategy to cash in on the opportunities that the Monaco brand, lifestyle, and virtually untapped market can provide. But this acquisition is the first of many in Finest’s international journey, one that they hope will take the organization’s name to all corners of the world.